by Pat Schuler
You’ve heard of Fire Fighting, Let’s take a minute today
to talk about Fear Fighting. You may have heard the old
saying “Fire and fear – good servants, poor masters.”
Whenever I hear that quote, I always am struck by how
much fire and fear have in common.
It’s easy for both to get out of control and maim or
We have a fear of both. (Nothing to fear but fear, itself)
Both can be hard to capture or contain, much less extinguish.
Both can be controlled and made to serve us, if treated
respectfully and knowledgeably.
We are currently in a business climate where fear is
an every day companion for most of us. Our friends, business
associates and clients can seem to take an almost ghoulish
delight in sharing the latest business horror story. Even
the strongest of us can find ourselves bitten by the Fear
Bug, and from there, the Fear can start to grow like a
dread disease. It starts to permeate every task, every
phone call, every prospect interaction.
How do we inoculate ourselves from the Fear Virus? How
do we keep it from destroying our peace, sapping our energy
and stealing our motivation?
You may have heard “What we resist, persists”. This is
definitely true for fear. We can fear any number of things
in these challenging times, many of which are beyond our
Pivot Point Question:
What can I affect? What is within my ability to change,
control, or manipulate, even minutely? Am I willing to
take the effort to do so?
1. Honor the fear. Acknowledge it. Thank it for showing
up. Do not deny it, stuff it away, or anesthetize it with
food, alcohol or drugs.
2. Be aware that there is no shame in being afraid. Fear
is a natural response. It means our systems - body, mind,
spirit, and emotions – are working the way they are supposed
3. Ask yourself, “What’s the worst thing that could happen?
Have I been through something like that before? AM I willing
to deal with the situation? If not, what am I prepared
to do? What am I prepared to change?
4. Understand that fear is not a signal to stop, not
a Red Light. Fear is a Yellow Light, telling us to proceed
with caution and awareness.
5. Give yourself permission to move forward cautiously,
with the fear. Consider Fear an informative traveling
companion, not an adversary during these challenging times.
And certainly not the thief of our peace of mind and our
Empowering Articles for those in Sales
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Gemini Resources Group, which helps business, technical
and sales professionals increase their revenue a minimum
of 30 %. Clients learn to unfold the mystery that sometimes
surrounds selling skills as they move from anxiety and
fear to action and success.
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© 2001-2004 Pat Schuler and The Gemini Resources Group
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